Enhancing Puerto del Rosario’s Tourist Experience
The Initiative by the Government of the Canary Islands
The Department of Tourism and Employment of the Government of the Canary Islands is propelling Puerto del Rosario into a new era of tourism innovation. This initiative is being carried out through Gesprotur, a public enterprise dedicated to managing tourist projects and studies in the region. Recently, Gesprotur awarded a contract that will see the installation of 22 informative tourist totems throughout Puerto del Rosario, emphasizing the need for technology in enriching the visitor experience.
A Strategic Placement of Totems
The project aims to strategically position these totems across various scenic and culturally rich locations within the municipality. Visitors can expect to find informational supports in both coastal and interior spots, ensuring that both lesser-known areas and popular landmarks benefit from this upgrade. Notable locations include:
- Guisguey
- El Time
- Los Estancos
- La Asomada
- Tetir
- Puerto Lajas
- Playa Blanca
- Los Pozos Beach
This thoughtful distribution aims to connect visitors not just to the beauty of the landscape, but to the rich history and cultural heritage of Puerto del Rosario.
Importance of Technology
Equipped with QR code technology, each totem serves as a gateway to a deeper understanding of the locality. This means tourists and residents alike can scan codes to access historical, cultural, and informational content right at their fingertips, boosting engagement with the region. The investment for this innovative initiative is €39,600, with the project scheduled for completion within three months.
A Vision for Smart and Inclusive Tourism
Jéssica de León, the Tourism and Employment Minister, is passionate about enhancing the visitor experience through technology. “Our municipalities must have elements that add real value to their unique corners,” she stated. De León views the totems as not just physical installations but as digital windows into the stories of the land, promoting an autonomous interaction between tourists and local identity.
Collaboration for Success
Ignacio Solana, the CEO of Gesprotur, emphasized the significance of institutional collaboration in bringing this project to fruition. He remarked that this effort emerged from synergistic partnerships with other organizations. Solana sees this initiative as a robust commitment from the department to enhance natural environments, leveraging their undeniable beauty to attract and inform visitors.
Diverse Location Selection
The chosen sites for the totems span across both rural and urban settings, offering a comprehensive experience of Puerto del Rosario:
- Interior Sites: Include small villages like Guisguey and Tefia, where the totems will introduce visitors to local customs and traditions.
- Coastal Sites: At beaches and seaside attractions, the totems will provide information about marine life, local ecosystem conservation, and recreational activities.
Noteworthy urban locations such as the Iglesia de Nuestra Señora del Rosario, the Museum of Lime Kilns, and the Municipal Market will also feature totems, connecting residents and tourists to significant cultural landmarks.
A Future-Ready Approach
The deployment of these tourist totems illustrates a commitment to creating a smart, inclusive, and sustainable tourism model in Puerto del Rosario. By intertwining technology with tourism, local authorities aim not just to inform but to foster a sense of connection and interaction among visitors and the vibrant culture of the Canary Islands. This innovative approach marks a significant step towards revitalizing and enriching the visitor experience in this beautiful island municipality.
