The essence of tourism on Fuerteventura is evolving, thanks to innovative strategies that intertwine viticulture, sustainability, and engaging visitor experiences. The recent recognition awarded to Conatvs highlights the pioneering efforts to enhance the island’s tourism quality standards. By activating vineyards on unique soils characterized by volcanic ash and jable, Conatvs is not only tapping into uncharted territory but is also fostering a rich culture of winemaking that previously didn’t exist. Their approach integrates local production into a broader gastronomic tourism model, featuring guided tours, educational tastings, and activities that celebrate the region’s agricultural heritage.
Carlos Cebriá: A Pillar of Luxury Tourism
Fuerteventura’s transformation into a high-quality tourist destination owes much to the visionary leadership of Carlos Cebriá Cebriá. Honored with the Tourism Career Award, Cebriá has dedicated fifty years to cultivating luxury tourism on the island. His commitment to the sector and active role in tourism governance have significantly elevated Fuerteventura’s profile, both nationally and internationally.
One of Cebriá’s crowning achievements is the establishment of the Hotel Atlantis Bahía Real in 2003, the first five-star luxury hotel on the island. This luxurious venue has hosted illustrious figures including twenty-three Nobel laureates, five heads of state, and numerous other dignitaries. The hotel’s distinguished clientele plays a vital role in enhancing the prestige of the Canary Islands as a premier global tourist destination.
Landmar Hotels, Ecofinca Nogales, and Asociación Anchieta: Champions of Sustainability and Innovation
The commitment to sustainable employment has been recognized through the Sustainable Employment Award, bestowed upon Landmar Hotels. Their innovative management model prioritizes employee wellbeing, professional development, and social cohesion. By implementing comprehensive training programs, emotional support systems, and modern, digitized management practices, Landmar Hotels has become a leading example in the archipelago, successfully attracting and retaining top talent.
In the realm of innovation, the Innovation Award was given to Ecofinca Nogales in La Palma. This establishment has emerged as a champion of sustainable agriculture and eco-tourism. Through advanced permaculture techniques and agroecological practices, Ecofinca Nogales optimizes natural resource usage while fostering biodiversity. Moreover, it offers educational activities and immersive experiences for guests, cultivating environmental awareness and firmly positioning La Palma as a destination dedicated to responsible practices.
The Accessibility and Inclusivity Award recognized the Asociación de Reinserción Social de Menores Anchieta, a fully Canarian organization with over fifty years of service since 1973. Originally focused on vulnerable children in Tenerife, the association has evolved into a comprehensive reintegration platform that connects social realities with key sectors of the archipelago. Their work exemplifies a dedication to inclusivity, aiming to uplift vulnerable populations and provide them opportunities within the broader tourism framework.
