Focus on Sustainable Tourism: Fuerteventura’s Transformation
A Landmark Visit by Rosario Sánchez
On a significant day for Fuerteventura, Rosario Sánchez, the Secretary of State for Tourism, showcased the island’s commitment to sustainable tourism during her visit. She emphasized the high level of project execution aimed at transforming the tourism model on the island, a testament to forward-thinking policies and community collaboration.
Major Investment through Next Generation Funds
Sánchez highlighted that these transformative projects are funded through Spain’s Next Generation funds, totaling an impressive €18.7 million. This not only marks a substantial financial investment in Fuerteventura but also represents the largest public investment in tourism across the nation. The implications of such investment signal a strong commitment to enhancing the region’s economic viability while prioritizing sustainability.
Key Projects on the Island
Two pivotal projects are central to this transformation. The first is the rehabilitation of the protected landscape in Vallebrón, an essential agricultural system that has received over €667,000 in funding. Meanwhile, the restoration of the Casa del Coronel market in La Oliva, which has already been completed with an expenditure of €257,582, marks an essential step toward preserving the island’s rich heritage and enhancing local commerce.
Enhancing Fuerteventura as a Tourist Destination
Accompanied by local leaders, including the President of the Cabildo Majorero, Lola García, and the Tourism Councilor, Marlene Figueroa, Sánchez’s visit symbolized collaborative governance. The dedication to strengthening Fuerteventura’s tourism sector brings together various stakeholders, reinforcing the idea that sustainability must be a shared goal.
The “Fuerte por Naturaleza” Initiative
These efforts are part of the broader Plan de Sostenibilidad Turística en Destino (PSTD), known as Fuerte por Naturaleza. This plan outlines a total investment of €9.1 million for sustainable tourism initiatives on the island. Furthermore, additional PSTD projects are underway in La Oliva and Pájara, with budgets of €6 million and €2 million, respectively. This collective investment underscores a comprehensive approach to sustainable development in tourism.
Beyond Tourist Experiences: Fostering Local Prosperity
Sánchez articulated that the initiative is not solely about enhancing tourist experiences. Instead, it encompasses a wide range of actions ensuring the future viability of tourism destinations and businesses. She stressed the importance of creating a sustainable tourism model that fosters job creation and social prosperity while maintaining a balance for the wellbeing of the local residents, known as majoreros and majoreras.
A Historic Commitment to Sustainability
Describing this as the largest public investment ever made in Spain concerning tourism, Sánchez shed light on the transformative benefits expected from these investments. The funding comes under the Plan de Recovery, Transformation, and Resilience, designed to support the country’s tourism sector in navigating the challenges posed by recent global crises.
Local Leader Insights
During the visit, President Lola García expressed gratitude, emphasizing the importance of ongoing projects aimed at safeguarding the island’s landscape and identity. She highlighted the necessity for a holistic strategy that integrates diverse areas of the Cabildo’s operations. The Fuerte por Naturaleza Plan exemplifies this integrated approach, ensuring projects resonate throughout all geographic locations on the island.
A Commitment to Efficient Management
Tourism Councilor Marlene Figueroa echoed the administration’s commitment to efficient resource management, reporting an 80% execution rate for ongoing projects. By aiming for the triple sustainability model—economic, social, and environmental—Fuerteventura visibly positions itself as a pioneer in sustainable tourism.
Residents at the Heart of Tourism Policies
Figueroa also emphasized that local residents are at the core of all tourism strategies, portraying a forward-thinking vision that includes them as direct beneficiaries. This perspective seeks not just to attract visitors but to enhance the quality of life for those living in Fuerteventura.
Multifaceted Approaches to Sustainability
Under the Fuerte por Naturaleza initiative, the Cabildo de Fuerteventura is implementing projects that span various sectors, including the rehabilitation of historical heritage, improvements in public infrastructure, and initiatives aimed at restoring and enhancing natural environments. Each project reflects the island’s deep commitment to blending tourism with environmental and cultural preservation, creating a model for others to imitate.

