HiperDino’s Revamped SuperDino Lajares: A Spotlight on Modern Retail in Fuerteventura
A Fresh Look for SuperDino Lajares
As of August 9, 2023, HiperDino has successfully completed a notable renovation of its SuperDino Lajares store located in Fuerteventura. This impressive refurbishing process, which took several months, reflects the company’s commitment to modernizing its image and enhancing the shopping experience for its customers.
Location and Size
SuperDino Lajares proudly stands on Coronel Latherta González Hierro street, nestled within the municipality of La Oliva, Fuerteventura. Covering a substantial area of 615 square meters, the store is more than just a grocery outlet; it’s a community hub where 25 dedicated employees work to serve local shoppers.
Substantial Investment and Enhanced Offerings
The investment for this transformation reached a staggering 1.5 million euros. This financial commitment underscores HiperDino’s aspiration to provide top-notch facilities and services. The revamped store features a variety of sections: a charcuterie, butcher shop, fish market, fruit and vegetable section, and a bakery. In addition, shoppers can find a selection of organic and gourmet products, a health and wellness section, and even a sushi corner. This comprehensive array of offerings makes SuperDino Lajares a one-stop destination for all grocery needs.
Operating Hours for Convenience
To accommodate a busy customer base, SuperDino Lajares operates from Monday to Saturday, opening its doors at 8:30 AM and closing at 9:00 PM. On Sundays, the store serves customers from 9:00 AM to 3:00 PM. These hours are designed to maximize convenience for both early risers and those who prefer to shop later in the day.
HiperDino: A Leader in the Canary Islands
Founded as a wholly Canary Islands-based chain, HiperDino stands as the leading grocery retailer in the archipelago. The company boasts an impressive portfolio of 239 stores and offers over 13,000 products, with an astounding 40% sourced from local suppliers. This commitment to local sourcing not only supports the island’s economy but also ensures freshness and quality for consumers.
Employment Impact and Economic Contribution
In addition to being a retail powerhouse, HiperDino plays a crucial role in the job market of the Canaries. With more than 8,500 employees, it is a significant contributor to employment in the region. In 2022, the chain generated an impressive 2.50% of the Gross Domestic Product (GDP) of the Canary Islands, further highlighting its economic importance.
Online Shopping Convenience
Extending its reach beyond physical stores, HiperDino has created an online shopping platform available at hiperdino.es. Launched in 2015, this service encompasses all products available in their brick-and-mortar stores. One of the most appealing features is the prompt delivery service, ensuring that customers receive their purchases the very next day. This adaptability is especially beneficial for those who prefer shopping from the comfort of their own homes.
Special Initiatives and Community Impact
HiperDino is not just focused on commerce; it also prioritizes social responsibility. Through the DinoSol Foundation, the company engages in various initiatives aimed at supporting the social and cultural development of the Canary Islands. The foundation pays special attention to the well-being of its employees, reflecting HiperDino’s holistic approach to business.
By emphasizing local sourcing, community support, and modern retail practices, HiperDino continues to set the standard for grocery shopping in the Canary Islands, exemplified perfectly by the recent enhancements to the SuperDino Lajares store.

