The Bilbao-based startup, which helps SMEs secure B2B meetings through Human Digital Behavior Replication technology, takes first place in an edition that visited seven regions and involved more than 265 investors.
Neety, a startup based in Bilbao, has made waves in the entrepreneurial landscape by developing a system that enables small and medium-sized enterprises (SMEs) to secure B2B meetings through Human Digital Behavior Replication technology. Recently, Neety was crowned the winner of the ninth edition of Venture on the Road, a prominent startup roadshow organized by SeedRocket, Wayra, and BStartup Banco Sabadell.
The grand finale took place at Hub BStartup Madrid, marking the conclusion of an edition that traversed seven regions of Spain, evaluated a total of 99 startups, and engaged over 265 investors throughout the program. This extensive outreach underscores the growing interest in innovative solutions that can drive business growth.
Neety distinguished itself among the finalists with its cutting-edge technological solution aimed at enhancing sales processes for SMEs. By leveraging the digital replication of human behavior, Neety helps businesses generate valuable opportunities and streamline their outreach efforts.
Alongside Neety, six other innovative projects from across Spain competed in the final, showcasing the diverse entrepreneurial spirit of the nation:
- Recytrack (Granada), specializing in the digitalization of environmental documentation.
- Tenderyou (Asturias), focused on automating public procurement processes using artificial intelligence.
- SynQare (Ceuta), which enhances doctor-patient communication through AI.
- Noetia Licitaciones (Tenerife), dedicated to the identification and evaluation of public tenders using advanced artificial intelligence.
- FlowReserve Labs (Vigo), a health deeptech startup specializing in cardiovascular diagnostics through 3D simulations.
- Furgox (Murcia), a logistics and fulfillment platform for e-commerce businesses.
The final event also featured a panel discussion titled “The New Entrepreneurial Playbook: AI, Speed, and Distribution,” which brought together leading figures from Spain’s startup and investment ecosystem. This discussion highlighted the transformative role of artificial intelligence in lowering barriers to entry for technology startups.
Laurent Arens van de Perre, Investment Director at BStartup Banco Sabadell, noted, “Today, two talented entrepreneurs can build a SaaS company and start selling very quickly. The real competition now lies in go-to-market execution and how you defend yourself against competitors.” This insight emphasizes the shift in focus from mere innovation to effective market strategies.
Jesús Monleón, co-founder of SeedRocket and founder of 4Founders Capital, stressed the importance of differentiation in the startup landscape. He stated, “When investing, I always focus on whether a startup has a competitive advantage. And if it is not clear at the beginning, after investing we bring in a team to help the company pivot toward that specialization.” This approach highlights the necessity for startups to carve out a unique niche in a crowded market.
Carlos Sánchez Valle, founder of Indemnizame and investor, echoed the sentiment regarding execution. He remarked, “Today, with AI, development has become a commodity. What really matters are the decisions that take a startup to market.” This underscores the critical role of strategic decision-making in achieving success.
Similarly, Carlos Ruisánchez Pérez, Head of Ecosystem at Wayra, emphasized the importance of product quality. He stated, “At a startup, we continue to focus on the product. Build something solid and review your barriers to entry. If the product is strong, customers will come.” This reinforces the idea that a robust product foundation is essential for attracting and retaining customers.
Venture on the Road has firmly established itself as one of Spain’s leading initiatives for connecting entrepreneurial talent with investment opportunities. By bringing funding access and visibility to emerging startups across the country, it plays a vital role in fostering innovation and growth.
With the conclusion of its ninth edition, Venture on the Road reaffirms its commitment to strengthening Spain’s entrepreneurial ecosystem and identifying innovative projects with strong growth and scalability potential. The event not only showcases the ingenuity of Spanish startups but also highlights the collaborative efforts of investors and mentors in nurturing the next generation of entrepreneurs.
