Discovering Fuerteventura: An Ecodestination for Rural Tourism
Fuerteventura, the second-largest island in the Canary Islands, is not just a sunbather’s paradise; it is transforming into a thriving ecodestination, thanks to the innovative actions taken by the local brand, Reserva de la Biosfera de Fuerteventura, Calidad Rural y Ecoturismo. This initiative highlights the island’s rich rural landscapes through engaging social media content that showcases the unique experiences Fuerteventura has to offer.
Young Ambassadors for Sustainability
At the heart of this campaign are two passionate individuals—Yeray Calderón and Yara Pérez—who serve as ambassadors for the island. As part of the 2021 volunteering initiative, supported by the Consejería de Sostenibilidad Medioambiental, led by Lola García, and backed by the Consejería de Turismo and the Red Rural Fuerteventura Sostenible, these young ambassadors are redefining what it means to experience Fuerteventura’s rural culture.
Their role extends beyond mere tourism; they actively engage with local communities to capture the essence of Fuerteventura’s ecotourism offerings. Coordinated by a dedicated team from Reserva de la Biosfera, their mission is to bring forth the stories of everyday life on the island, showcasing the activities that highlight the charm of its rural landscape.
The Certification Event: A Step Forward
The journey for Yeray and Yara began with the Certification of Rural Accommodations event held in Villaverde last June. This gathering marked the kickoff for a distinctive program focused on sustainable ecotourism initiatives within the rural network. The pair spent time in certified rural lodgings across the island, engaging in various ecotourism activities and immersing themselves in the local culture, which they describe as “incredible.”
Each stop offered them a unique experience, deepening their appreciation for Fuerteventura’s vibrant rural life.
Exploring Local Treasures
Thanks to the guidance of Lola García, the ambassadors explored numerous municipalities and uncovered local gems. From visiting small organic farms and bustling markets to discovering traditional crafts and the stories of local artisans, their experiences offered a comprehensive view of Fuerteventura’s rural life. They also enjoyed activities like astrotourism, where the night sky reveals a stunning tapestry of stars, and tasted local delicacies—cheeses, oils, and wines—that speak volumes about the island’s culinary heritage.
These experiences are more than mere adventures; they are opportunities to foster connections with the land and its people, reinforcing the essence of sustainable tourism.
Promoting Responsible Tourism
In an effort to advocate for a more responsible tourism approach, the campaign goes beyond simply showcasing local experiences. It integrates advice on embracing a lifestyle that aligns with ecological and sustainable practices, all while promoting the principles of the circular economy across the island.
Aligned with the United Nations’ Sustainable Development Goals and the Agenda 2030, these initiatives underscore the importance of harmonious coexistence between tourism and environmental stewardship.
Collaborations for a Greener Future
Collaboration is a crucial element of this initiative. Yeray and Yara have worked alongside organizations such as Avanfuer, participating in volunteer workshops that emphasize community engagement and responsible practices. Their involvement with projects like Interreg CAPonLITTER and the OBAM (Observatorio de Basura Marina de Fuerteventura) has further enhanced their commitment to environmental advocacy through valuable hands-on experiences.
Moreover, they joined the inaugural ecotourism expedition organized by the international agency Ecowildlife Travel, broadening their horizons and enriching their understanding of sustainable tourism practices.
A Collective Effort for Environmental Awareness
Currently, the young ambassadors are collaborating with the @ifuerteventura initiative, which is driven by students from the Patronato de Turismo. This partnership aims to promote environmental awareness through the #challengecuidafuerteventura, encouraging citizens and visitors alike to take a proactive role in preserving the island’s natural beauty.
Jessica de León, the local Tourism Councillor, has acknowledged the essential contributions made by these ambassadors and praised the growing importance of responsible tourism in maintaining the health of both the environment and local communities.
A Platform for Sustainable Initiatives
The Marca Local Reserva de la Biosfera de Fuerteventura, Calidad Rural y Ecoturismo operates as a nonprofit entity dedicated to fostering sustainable rural practices. Established in 2018, its mission is to strengthen the local rural network and support the more than 70 sustainable initiatives that form part of this thriving community.
The impact of this movement is visible through its website, www.fuerteventurarural.org, and the active social media presence of @fuerteventurarural, where highlights of the campaigns, workshops, and partnerships are shared.
For those interested in learning more, additional information can be obtained via email at info@fuerteventurarural.org, opening doors to an enchanting world that beautifully intertwines nature and the richness of Fuerteventura’s local culture.
