Fuerteventura’s Thriving Startup Ecosystem: A New Wave of Innovation
Emerging entrepreneurs are reshaping the business landscape of the Canary Islands.
Fuerteventura is catching the entrepreneurial wave, and its startup ecosystem is witnessing an exhilarating transformation. Recent data reveal a surge in new businesses across the island, driven by technology, sustainability, and tourism. The local government is actively fostering this growth by streamlining regulations and providing support to aspiring entrepreneurs, making it an opportune time for innovative minds to carve their niche.
The unique geographical and cultural advantages of Fuerteventura add appeal for startups. With a growing digital nomad population and an influx of eco-conscious travelers, businesses focusing on sustainable tourism and tech-driven solutions are particularly well-positioned to thrive. Startups in sectors like renewable energy and ocean conservation are gaining traction, demonstrating the island’s commitment to environmental stewardship while creating economic opportunities.
As the business landscape evolves, the collaboration between local officials, educational institutions, and the private sector is key to sustaining this momentum. Networking events and incubator programs are cultivating a vibrant community where ideas flourish, empowering entrepreneurs to navigate challenges and drive innovation. With a supportive infrastructure in place, Fuerteventura is emerging as a beacon for creativity and enterprise.
Source: Gobierno de Canarias.
‘The loved one’, currently in theaters, is the latest production by Rodrigo Sorogoyen. It is a drama starring Javier Bardem and Vicky Luengo that explores a complex family relationship in the middle of a film shoot. The film, written with Isabel Peña, was selected to compete at the 2026 Cannes Film Festival and is currently being broadcast in Spanish theaters. But where was ‘The Loved One’ filmed? Discover all its locations.Where was ‘The loved one’ filmed?’The loved one’ was filmed mainly in Fuerteventura, with locations spread between the municipalities of Pájara and La Oliva. The island provided the necessary landscapes to recreate the film that was shot within the fiction itself, located in the Spanish Sahara in the 1930s. In addition to the Majorero exteriors, part of the production took place in Madrid. Filming in Fuerteventura lasted seven weeks and included the participation of nearly 300 local extras. Jandía Natural Park: The southern tip of Fuerteventura concentrates a good part of the locations. Its landscapes make this area one of the most recognizable points in the film. Track between Morro Jable and Punta de Jandía: This unpaved road crosses one of the most isolated areas of the island. The route allows you to observe the dry and mineral character of Jandía.Punta de Jandía and its lighthouse: In the southwest of Majorero, the Punta Jandía Lighthouse marks one of the ends of the island. Puertito de la Cruz: This small fishing village, near Punta de Jandía, appears among the enclaves chosen by the team. Rabo de Ratón and Punta Percebe: These points on the Jandía coast are characterized by their rock formations and volcanic cliffs. Playa del Matorral: Located next to Morro Jable, its extensive sandy area and the proximity of the Saladar de Jandía show a different side of the south of the island. El Cotillo: In the municipality of La Oliva, north of Fuerteventura, the production also used this well-known seaside enclave. Lajares Sandpit: The Lajares aggregate extraction area served to complete that geography of almost Saharan appearance. What to see in FuerteventuraFuerteventura goes far beyond its film locations. The second largest island in the Canary Islands brings together kilometer-long beaches, historic towns, volcanoes and natural spaces where the landscape retains absolute prominence. Playa de Cofete: On the Jandía peninsula there is one of the most impressive sandbanks in the Canary Islands. Its more than 12 kilometers of wild beach are surrounded by the Jandía massif. Corralejo Dunes: The Corralejo Natural Park brings together large expanses of light sand next to a sea of turquoise tones. Betancuria: Former capital of the island, Betancuria preserves one of the most unique historic centers of Fuerteventura. Isla de Lobos: In front of Corralejo stands this small protected islet, accessible by boat and with prior authorization. Ajuy Caves: On the west coast, the natural monument of Ajuy offers a geological landscape very different from that of the eastern beaches. Fuerteventura has also established itself as an attractive destination for those looking for a second home, a home near the sea or an investment linked to tourism. You can discover the real estate offer below. What is ‘The loved one’ about? ‘The loved one’ follows Esteban Martínez, a prestigious film director played by Javier Bardem. The protagonist is preparing a film set in the Spanish colonization of Western Sahara during the 1930s and decides to include Emilia, his daughter, played by Vicky Luengo, in the cast. The professional proposal opens the door to a reunion after more than thirteen years without contact. Coexistence on filming forces both of them to face a relationship marked by distance and issues that remained unresolved. Where to see ‘The loved one’ ‘The loved one’ premiered in Spanish cinemas on August 26, 2026. After its run in theaters, the film plans to join the Movistar Plus+ catalogue, the project’s original platform. Cast of ‘The loved one’ The film brings together Javier Bardem and Vicky Luengo as the axis of the story, accompanied by a Spanish and international cast. Rodrigo Sorogoyen directs this work and signs the script with Isabel Peña, his regular collaborator in titles such as ‘As bestas’ and ‘El Reino’.Javier Bardem as Esteban Martínez.Vicky Luengo as Emilia Vera.Marina Foïs as Marina Cellier.Melina Matthews as Bárbara.Mourad Ouani as Bibal.Raúl Arévalo as César.
Originally reported by www.idealista.com, rewritten by the Fuerteventura Times AI Editorial Desk.
