The recent awards have spotlighted noteworthy initiatives aimed at elevating the quality standards of tourism in the Canary Islands. One of the standout winners, Conatvs, has made significant strides in integrating viticulture, sustainability, and tourist experiences to foster a rich cultural and ecological environment. This pioneering winery is redefining the agricultural landscape of the island, particularly through its innovative cultivation efforts on jable and volcanic ash soils, regions that were historically devoid of a developed wine culture. By creating a model of enogastronomic tourism, Conatvs offers guided tours, educational wine tastings, and activities related to local production. Their commitment to producing high-quality wines adapted to the island’s extreme climatic conditions reflects a larger narrative focused on sustainability, knowledge, and cultural heritage.
Carlos Cebriá: A Pillar of Luxury Tourism in Fuerteventura
The prestigious Tourism Career Award has been awarded to Carlos Cebriá Cebriá, a key figure in positioning Fuerteventura as a premier luxurious destination for the past fifty years. The jury acknowledged not only his relentless dedication to the tourism sector but also his active involvement in various tourism governance bodies. His influential projects have gained both national and international recognition, transforming the island’s image.
One of Cebriá’s most noteworthy achievements is the opening of the Hotel Atlantis Bahía Real in 2003. This establishment marked a significant milestone as the island’s first five-star luxury hotel, attracting a multitude of distinguished guests, including twenty-three Nobel laureates, five heads of state, and seventeen ministers, along with various members of royal families. The hotel’s legacy has greatly contributed to establishing the Canary Islands as a world-class tourist destination, enhancing its prestige on the global stage.
Landmar Hotels, Ecofinca Nogales, and Asociación Anchieta: Champions of Employment, Innovation, and Accessibility
In the Sustainable Employment category, Landmar Hotels received accolades for its comprehensive model focused on employee well-being, professional development, and social cohesion. The company has successfully established a responsible employment framework through initiatives that prioritize training, emotional support, work-life balance, and modern, digitized management practices. This commitment has made Landmar a benchmark for a positive work climate, effectively attracting and retaining talent throughout the archipelago.
Ecofinca Nogales, located in La Palma, was recognized with the Innovation Award for its role in sustainable agriculture and eco-tourism practices. Utilizing advanced permaculture and agroecological techniques, the farm optimizes the use of natural resources while promoting biodiversity. It also integrates educational activities and immersive experiences for visitors, cultivating environmental awareness and reinforcing La Palma’s commitment to responsible tourism practices.
Lastly, the Accessibility and Inclusivity Award went to the Asociación de Reinserción Social de Menores Anchieta, a fully Canarian organization that has continuously evolved since its founding in 1973. Originally focused on vulnerable children in Tenerife, Anchieta has grown into a comprehensive reintegration platform, connecting social realities with the strategic sectors of the archipelago, underlining its commitment to fostering inclusive communities.
