Smöoy: A New Frozen Yogurt Experience in Fuerteventura
For over twelve years, smöoy has been devoted to the production and sale of delicious frozen yogurt. This beloved brand is thrilled to announce the grand opening of its latest ice cream shop located on the picturesque island of Fuerteventura. The new establishment can be found in the CC Atlántico, at Av. Ntra. Sra. del Carmen, 1, local 35, 35660 Corralejo.
A Delightful Offering
At the new smöoy yogurt shop, customers are invited to indulge in the company’s full range of functional frozen yogurt. Among the delightful options are unique yogurt and fruit flavors alongside their signature Ivory (cream) and Brown (chocolate) ice creams. All offerings are low in fat, rich in fiber, and gluten-free, making them a delicious yet health-conscious choice. Additionally, the shop includes an array of sweets such as waffles, pancakes, crepes, and bubble waffles, available year-round to satisfy any sweet tooth.
Expanding the Franchise Model
This expansion highlights smöoy’s commitment to its franchise business model, which is designed to foster partnerships with entrepreneurs who share the brand’s values. With over a decade of experience in franchising, smöoy has created a supportive ecosystem that allows investors to develop their own businesses alongside a well-established group in the food service industry. This opportunity is open to a variety of entrepreneurs, allowing them to select investment levels that suit their goals—from minimal investments to larger ventures focusing on specific developments in designated areas.
Diverse Business Format Options
Smöoy presents four distinct business formats tailored to suit various types of investors:
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smöoy Yogur: Known as the flagship concept, this format offers all of smöoy’s products in a spacious location designed for customers to enjoy the overall experience.
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smöoy Cream: A unique experiential ice cream shop that merges traditional ice cream with frozen yogurt, drawing on the family’s generations of ice cream-making expertise.
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smöoy Rubik: Flexible sales points that offer a selection of the brand’s most popular products.
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smöoy Road: A mobile food truck concept, allowing for a vibrant and adaptable service in different locations.
Investments can start as low as €40,000, covering spaces from as little as 5 m² to over 100 m², accommodating a range of business ambitions.
Commitment to Quality
In recent months, smöoy achieved a significant milestone by receiving the IFS Food Certification—a globally recognized standard of food safety and quality. The company attained an impressive score of 96.40%, placing it at the superior level of compliance. This certification represents a commitment to maintaining high standards of safety and quality across all products, which is crucial for a brand of smöoy’s standing. It has also led to enhanced productivity and profitability within its operational processes.
A Brand in Full Expansion
Smöoy’s growth strategy hinges on a collaborative model, actively seeking partnerships with entrepreneurs and investors keen on managing their businesses under the umbrella of a solid brand. The company benefits from a robust infrastructure that supports each operational unit worldwide, allowing franchisees to thrive in their entrepreneurial endeavors.
To aid in this entrepreneurial pursuit and encourage self-employment, smöoy collaborates with various financial institutions to offer tailored financing solutions for potential franchisees. As Nuria Sirvent, the founder and CEO, mentioned, these partnerships are aimed at ensuring that every franchisee has access to personalized financing options.
To support its growing network, smöoy operates out of a modern central facility spanning over 7,500 square meters in Alcantarilla (Murcia), where all products are manufactured. The company consistently reinvests in its operations, placing emphasis on R&D (Research and Development). This commitment to innovation has led to the creation of unique and differentiated products that will be launched throughout 2022.
Smöoy continues to redefine the landscape of frozen yogurt and ice cream, blending quality, innovation, and entrepreneurial spirit to create a delightful experience for its customers and partners alike.
