Aetur and Asolan Respond to Criticism from Cabildo President Pedro San Ginés
In a recent exchange of statements, Aetur (the Association of Tourist Entrepreneurs of Lanzarote) and Asolan (the Association of Lanzarote Hotels) have addressed comments made by Pedro San Ginés, the president of the Cabildo, regarding the contributions of tourism employers to the Foreign Promotion Society. San Ginés characterized these contributions as “low,” sparking a robust defense from the tourism sector.
Economic Contributions: A Different Perspective
San Ginés highlighted that Aetur contributes only €30,000 annually “in kind,” while Asolan’s financial support has reportedly decreased from €90,000 in 2007 to €75,000 in 2011. However, Susana Pérez, president of Asolan, countered these claims by emphasizing that their contributions extend beyond direct financial support. She stated, “In addition to the €75,000 or €80,000 that are contributed directly to the Foreign Promotion Society, we must add the more than €100,000 that are put into direct expenses for accommodation, dinners, and lunches for travel agents and specialized journalists.” This brings their total annual contribution to between €200,000 and €250,000.
The Impact of Economic Contributions
Pérez noted that during the peak years of the economic crisis in 2009 and 2010, their contributions for accommodation and related expenses dipped to €160,000 and €140,000, respectively. This context underscores the resilience of the tourism sector, which has continued to invest in promoting Lanzarote even during challenging economic times.
Future Contributions and Uncertainty
Looking ahead to 2012, both Aetur and Asolan have indicated that their contributions will be confirmed once the uncertainty surrounding the potential dissolution of the Foreign Promotion Society is resolved. Pérez expressed optimism, stating, “Then, without any doubt, we will confirm our contributions.” The tourism employers are hopeful that the Society will remain intact, allowing for continued collaboration in promoting Lanzarote.
Calls for Increased Investment
While Aetur and Asolan appreciate the gradual increase in funding for the Promotion Society in recent years, they are advocating for a more substantial investment. Pérez pointed out that neighboring Fuerteventura has allocated an additional €1.5 million for international tourism promotion this year. This increase is particularly significant given that Fuerteventura has recently surpassed Lanzarote in attracting international tourists.
Broader Economic Contributions
Beyond their contributions to the Foreign Promotion Society, the tourism sector in Lanzarote invests between €7 million and €8 million annually in various promotional activities. These include direct advertising, co-marketing initiatives with tour operators, online marketing, and maintaining commercial teams of 90 to 120 people. This substantial investment highlights the tourism sector’s role as a critical economic engine for the island.
Concerns Over Political Instability
Aetur and Asolan have voiced their concerns regarding the ongoing political instability on the island. Victoriano Elvira, president of Aetur, lamented, “We have been suffering them for many years, and it is not possible to carry out the General Plans and investments because there is no legal and administrative certainty.” He emphasized that the lack of stability is hindering progress and making it “impossible to do anything on this island.”
The Need for Budget Approval
The non-approval of the Cabildo’s budgets, particularly concerning tourism infrastructure, has also raised alarms among tourism employers. Pérez pointed out the uncertainty surrounding the projects included in the budget, stating, “The low level of execution of the Cabildo’s budgets and, in particular, of projects, works, and infrastructures in Lanzarote is well known to all.” This delay in budget execution continues to be a significant concern for the tourism sector.
A Call for Planning and Investment
Aetur and Asolan have highlighted the lack of island planning as a major obstacle to investment and the development of new projects. Pérez expressed admiration mixed with concern for other islands that are successfully launching significant projects, such as shopping centers and marinas, while Lanzarote remains stagnant. “The tourism sector is being the only economic engine of this island, contributing enormously to the GDP and hiring unemployed people,” she noted.
The Urgent Need for Infrastructure Development
Both organizations have reiterated their demand for the expansion of the airport runway, which they believe is crucial for the tourist and economic development of Lanzarote. Pérez stated, “We hope in three years to see the beginning of this important infrastructure.” She emphasized the need for tangible results rather than unfulfilled promises, asserting that they will only value achievements that are realized.
Conclusion
The ongoing dialogue between Aetur, Asolan, and the Cabildo underscores the critical role of the tourism sector in Lanzarote’s economy. As the island navigates political uncertainties and budgetary challenges, the contributions and concerns of tourism employers remain pivotal in shaping the future of Lanzarote’s tourism landscape.
