Magnific Launches €10 Million Fund to Empower Creative Teams with AI
In an exciting development for the creative industry, Magnific, the Málaga-based AI platform formerly known as Freepik, has unveiled the Magnific Fund. This ambitious €10 million initiative is designed to assist marketing, advertising, and in-house creative teams in transitioning from AI experimentation to fully integrated, production-ready workflows for their campaigns.
Target Audience and Application Process
While the fund primarily aims to support small and medium-sized enterprises (SMEs) and creative teams across the European Union and the United Kingdom, organizations outside Europe can also apply. These applications will be evaluated on a case-by-case basis, ensuring that a diverse range of creative teams can benefit from this initiative.
Addressing the Challenges of Modern Creative Teams
José Florido, CMDO of Magnific, emphasizes the pressures faced by creative teams today: “Creative teams are under immense pressure to deliver more content, in more formats, for more markets, all without losing quality or brand control.” The goal of the Magnific Fund is to equip European and UK businesses with the necessary tools, workflows, and training to make AI a core component of their production processes, rather than merely a side experiment.
A Brief History of Magnific
Founded in Málaga in 2010, Magnific has established itself as a leader in AI-powered creative tools for professionals, studios, and brands. The company’s AI Suite combines image generation, video creation, upscaling, and access to over 250 million stock graphic assets within a single workspace. In April 2026, the company rebranded from Freepik to Magnific, boasting an impressive Annual Recurring Revenue (ARR) of over €200 million.
Benefits of the Magnific Fund
Companies accepted into the Magnific Fund will receive substantial support during their first year of implementation. Key benefits include:
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Discounts on Magnific Business Plan: A 30% discount on the Magnific Business plan for the first 12 months, applicable to monthly renewals, along with an additional 30% discount on extra credits during the same period.
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Exclusive Training Access: Selected companies will gain exclusive access to a newly expanded training program that includes the AI Marketing Playbook—a practical guide filled with real-world use cases and ready-to-use prompts. The training also features an on-demand video series, monthly live webinars, and ongoing support.
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Personalized Onboarding: Teams with 30 or more seats will benefit from tailored onboarding, guiding them through the setup of their brand kit, creating collaborative environments within Spaces, and launching their first campaign.
Scaling Creative Processes
The Magnific Fund is particularly aimed at teams looking to scale campaign assets, product imagery, localized content, and social media formats without complicating production processes. This initiative is a timely response to the growing demand for efficient and effective creative solutions.
Real-World Applications
Several prominent brands, including Puma, Alain Afflelou, and Carl’s Jr., are already leveraging Magnific to automate and optimize their core creative processes. For instance, Puma utilized Magnific for its Manchester City campaign, showcasing the platform’s capabilities in real-world scenarios.
Training Program Focus
The training program associated with the Magnific Fund is structured around six real-world production workflows designed to meet the volume, speed, and localization demands of modern creative teams. These workflows include:
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Packaging Ready Before the Product Exists: Generate multiple packaging variants even before a physical sample is available.
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One-Click Multi-Language Launches: Instantly localize posters, banners, and outdoor advertising across various markets without the need for local agencies.
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No-Shoot Product Photography: Create comprehensive catalogs and lifestyle photoshoots while maintaining a consistent look and feel.
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Instant Brand Asset Animation: Produce motion graphics, animated logos, and brand mascots directly from a text-based brief.
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Scale One Creative Asset into a Hundred: Generate all necessary formats, audience variations, and languages for a paid campaign in just one afternoon.
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Produce a TV Commercial in a Week: Manage all aspects of production, including casting, wardrobe, storyboarding, footage, music, voiceover, and final 4K delivery, using only internal team resources.
A Global Reach
Magnific currently supports over 1 million paying subscribers worldwide, ranging from freelance creatives to major brands, agencies, and production studios. Its corporate client roster includes creative teams from organizations such as the BBC, Delivery Hero, Guess, Mayoral, Huel, R/GA, Damm, and Job&Talent.
Through the Magnific Fund, the company is poised to make a significant impact on the creative landscape, empowering teams to harness the full potential of AI in their workflows.
