Media Contact: katie.omahony@pepsico.com
Assets: Photography, broll
Introducing Pilla Tortilla: A Culinary Adventure
Pilla Tortilla marks an exciting new chapter for PepsiCo as its first global restaurant concept. This innovative venture reimagines the classic Spanish omelet, infusing it with the beloved Lay’s potato chips as its signature ingredient. The restaurant embodies the approachable, social, and fun-loving spirit of the Lay’s brand, creating a unique dining experience that resonates with the rhythm of modern city life.
With two vibrant locations in Madrid, Pilla Tortilla offers a diverse menu that showcases various formats and combinations of the Spanish omelet, inviting guests to explore culinary experimentation. This concept not only serves delicious food but also acts as a platform for PepsiCo to connect directly with consumers, fostering a sense of community and engagement.
Locations and Accessibility
Pilla Tortilla has established itself in two prime locations in Madrid, making it easily accessible for both locals and tourists:
- Calle Fuencarral, 102, 28004, Madrid
- Corredera Alta de San Pablo, 3, 28004, Madrid
Open every day from 9:00 AM to 12:00 AM, Pilla Tortilla invites guests to enjoy its offerings at any time, whether for breakfast, lunch, or a late-night snack. The extended hours cater to the bustling lifestyle of Madrid, ensuring that everyone can experience the joy of a Lay’s-infused omelet.
The PepsiCo Legacy
PepsiCo is a global leader in the food and beverage industry, with products enjoyed by consumers over one billion times a day across more than 200 countries and territories. In 2025, the company generated nearly $94 billion in net revenue, driven by a robust portfolio that includes iconic brands such as Lay’s, Doritos, Cheetos, Gatorade, and Pepsi-Cola.
PepsiCo’s commitment to innovation and quality is evident in its diverse range of products, many of which generate over $1 billion in estimated annual retail sales. This impressive portfolio reflects the company’s dedication to meeting the evolving tastes and preferences of consumers worldwide.
Guiding Principles: PepsiCo Positive (pep+)
At the heart of PepsiCo’s operations is its vision to be the global leader in beverages and convenient foods, guided by the pep+ (PepsiCo Positive) initiative. This strategic end-to-end transformation places sustainability at the core of the business strategy, aiming to drive growth while building a stronger, more resilient future for both PepsiCo and the communities it serves.
Through pep+, PepsiCo is committed to addressing environmental challenges, promoting responsible sourcing, and enhancing the well-being of consumers. This holistic approach not only benefits the company but also contributes positively to the planet and society.
Stay Connected with PepsiCo
For those interested in learning more about PepsiCo and its initiatives, the company maintains an active online presence. Visit www.pepsico.com for detailed information, and follow them on social media platforms such as X (Twitter), Instagram, Facebook, and LinkedIn to stay updated on their latest news and offerings.
Pilla Tortilla is not just a restaurant; it’s a celebration of culinary creativity and community connection, all while staying true to the playful essence of Lay’s. Whether you’re a local or a visitor, this unique dining experience is sure to delight your taste buds and leave you craving more.
