The Ongoing Campaign: A Look at Local Initiatives
In a recent discussion, Tacoremi Gutiérrez, the city councilor, expressed her surprise at the criticisms surrounding the seventh edition of a long-standing campaign aimed at promoting local commerce. This initiative, which is not new but rather a continuation of efforts initiated by the prior administration when FA was also part of local governance, has seen some significant changes over the years.
Initially, the campaign was exclusive to members of the supporting association, but Gutiérrez highlighted a notable shift: in the current legislative term, it has broadened its participation to include any interested local business. This year, 110 businesses are taking part, with 30 of them being non-associated. This inclusivity ensures that all participating establishments benefit from the economic boost generated by the campaign devised by the business organization.
The Controversy Over Prizes
Despite the positive developments, the campaign has encountered criticism, particularly regarding its prize structure. Critics have pointed to the allocation of 4,000 euros in awards that, rather than being distributed in cash, are offered as vouchers redeemable in businesses that are part of the association. The rationale behind this decision is to bolster the local business ecosystem.
In her defense, Gutiérrez emphasized the association’s contributions and drew comparisons with other subsidies directed towards different entities, benefiting their members. She reiterated her commitment to promoting associational participation, stating, “What we’re trying to do is ensure that the business association remains active, as they are the ones advocating for local commerce.”
VII Mójate Presentation: A Broader Scope of Business Support
Beyond the campaign, Gutiérrez also unveiled other measures that the municipality is implementing to spur commercial activity in Puerto del Rosario. One of the significant initiatives is the municipal commercial property exchange program, which facilitates connections between owners of vacant properties and aspiring entrepreneurs. She proudly noted that nearly all properties listed in the program have found tenants, with only one or two remaining available—a clear indicator of the burgeoning interest in entrepreneurship within the municipality.
In response to inquiries about potentially designating the El Charco area as an Open Commercial Zone, Gutiérrez reported that the municipality has already submitted a proposal. Following a recent visit by technical experts from the Government of the Canary Islands, the city council is now awaiting the creation of a master plan that will enable the official designation. Such a status would not only provide El Charco access to funding opportunities but would also allow for measures aimed at enhancing commercial competitiveness.
Transition from Shelter to Animal Protection Center
The conversation also touched on the dynamics surrounding the local Animal Protection Center, which has undergone significant improvements under Gutiérrez’s leadership. The councilor noted that the municipality has bolstered both human and material resources to improve services for abandoned animals.
Currently, the staff consists of five workers, an expansion that has positively impacted daily operations and improved attention for both the animals and prospective adopters. However, Gutiérrez voiced concerns over a recent decline in adoptions coupled with a sharp increase in the number of litters on the island. She firmly stated, “Uncontrolled litters are a serious issue in Fuerteventura.”
The rise in abandoned animals, according to her observations, can be linked to the lack of sterilization among many pets. She called on pet owners to take responsibility and highlighted the critical importance of microchip identification and awareness campaigns aimed at combating abandonment.
Reflecting on the center’s condition, Gutiérrez stated her satisfaction with the current state, contrasting it with her initial impressions when she first took office. She remarked, “When I arrived, I saw a shelter filled with anxious dogs, barking continuously.”
A Commitment to Community and Commerce
Overall, Tacoremi Gutiérrez’s insights into the ongoing campaigns and initiatives reflect a dedicated approach to fostering local commerce while providing essential services for animal welfare. The structural changes in local policies and community programs signify a comprehensive effort to promote an ecosystem where businesses can thrive, and stray animals can receive the care they deserve.
