Embracing Just Tourism: A Fresh Perspective from the VII SSTD 2025
The opening conference of the Seventh International Spring Symposium on Tourism Development (VII SSTD 2025) set a progressive tone for the event. Led by Cristina Figueroa Domecq, a professor at Juan Carlos I University in Madrid, the session was titled “Innovative Perspective on Tourism Justice and Equity in Destinations.” As a notable researcher in Just Tourism Destinations and a leader in responsible tourism projects across Europe, Domecq’s insights were both impactful and timely.
Understanding Tourism Justice
At first glance, the terms “tourism” and “justice” might seem at odds with one another, creating a perplexing dichotomy. However, Domecq asserts that tourism inherently possesses both economic and social dimensions. She emphasizes that the growth of this sector can occur in ways that are either equitable or inequitable. The buzzword “sustainability” is widely recognized in relation to economic, social, and environmental viability. Still, a key challenge lies in ensuring that sustainable growth actively includes the local communities and vulnerable groups within any given destination.
The Role of Local Communities
Domecq emphasizes a groundbreaking principle: integrating local populations into the tourism equation. This idea extends beyond mere acknowledgment; it necessitates the active participation of all individuals affected by tourism, particularly residents and communities that may be more vulnerable. She differentiates this concept from typical discussions around sustainability, framing it instead as a method to elevate the role of local stakeholders in the tourism landscape.
Historical Context of Tourism Justice
Interestingly, the notion of tourism justice isn’t brand new. Academic discussions surrounding this topic have been evolving for many years. Researchers have addressed issues such as the impact of tourism on Indigenous communities and how vulnerable groups, like women, often find themselves underrepresented in key decision-making roles. In the case of Spain, it becomes imperative to genuinely incorporate women into the workforce, particularly in decision-making capacities within the tourism sector. This inclusion can significantly influence how tourism businesses operate and interact with the community.
Tourism in Fuerteventura: A Case Study
Turning her attention to Fuerteventura, Domecq draws on her four years of experience living in La Oliva. She articulates a vision for a sustainable model that prioritizes both environmental protection and social equity. Fuerteventura’s tourism sector must remain attuned to local realities as it continues to grow. Current indications show that significant public backlash against tourism has not yet materialized on the island, which Domecq sees as an optimistic sign. However, the potential for conflict exists; if vacation rentals dominate a locality, the authentic experience for tourists may diminish, reducing their engagements to interactions solely with other visitors rather than with the island’s true essence.
Regulation for Sustainable Development
Domecq advocates for the development of regulations around vacation rentals without stifling tourism growth. Such measures would aim to protect not just the landscape and natural beauty of Fuerteventura, but also its social fabric. By establishing guidelines for tourist accommodations, the island can safeguard its cultural heritage and community integrity.
The Quest for Authentic Experiences
Tourists today are in pursuit of authenticity, searching for experiences that resonate on deeper social and cultural levels. Many visitors to Fuerteventura are not just looking for sun and beach but also for the unique characteristics that define the island’s identity. Domecq highlights that in our evolving tourism landscape, visitors are increasingly eager for a genuine experience that engages with local culture—illustratively, something as simple as enjoying the traditional queso majorero. Curation of local products and experiences adds significant value both for residents and for tourists, creating a mutually enriching relationship.
Conclusion
In a world where tourism can often lead to disruption or exploitation, embracing a framework centered on just tourism raises the bar for what is possible. Through the insights shared at the VII SSTD 2025, it becomes clear that fostering equity and justice can revolutionize the tourism industry, creating a more inclusive, sustainable approach that benefits everyone involved.

