Highlighting Pájara at FITUR 2020: A Look into Fuerteventura’s Tourism Opportunities
Celebrating the Beauty of Jandía
The southern part of Fuerteventura, particularly the municipality of Pájara, is set to take center stage at the prestigious FITUR (Feria Internacional de Turismo) this January. The aim is not just to showcase the stunning beaches of Jandía, but also to collaborate actively in promoting Fuerteventura as a top tourist destination alongside the Patronato de Turismo and the Cabildo insular. This strategic partnership aims to highlight the island’s natural beauty and rich culture.
Sport Events Taking the Spotlight
One of the festival’s highlights is the presentation of major sporting events that capture the spirit of adventure and excitement that Fuerteventura embodies. The local government is eager to unveil instances such as the ‘Campeonato de Windsurf y Kitesurf,’ a treat for water sports enthusiasts, and the ‘SwimRun Fuerteventura.’ Notably, the SwimRun has gained international acclaim, now being a part of the Aquaticrunner World Cup Half Distance. Bike lovers will also revel in the upcoming ‘Jandía Bike’ event, which promises scenic routes across the beautiful landscape. For martial arts aficionados, the ‘IX Open Championship Karate Kyokushin’ marks its debut, further displaying the diversity of activities planned.
Publications to Enhance Visitor Experience
In an effort to deepen visitor engagement, Pájara will introduce the book ‘Pájara-Playas de Jandía.’ Spearheaded by councilor Farés Sosa, this project provides in-depth descriptions and captivating imagery of the stunning beaches and attractions in the south of the island. It serves as not just a guide, but an invitation to experience the local culture and natural wonders firsthand. Additionally, visitors can expect to see a new map that highlights various points of interest throughout Pájara, making exploration easier and more enjoyable.
Collaborative Efforts in Tourism Promotion
Marisol Placeres, the councilor of Tourism, has expressed her gratitude to the Patronato de Turismo for their hard work and dedication in organizing a full agenda of meetings from January 22 to 26 in Spain’s capital. The emphasis on collaborative efforts cannot be overstated; Pájara, local businesses, the Patronato, and the Cabildo are all aligning their efforts to promote Fuerteventura as a quality destination. The sentiment is clear: working together in harmony is essential for maximizing the island’s tourism potential.
A Global Stage for Tourism
FITUR 2020 is expected to be a momentous occasion, bringing together representatives from 165 countries and regions. This dynamic platform showcases the broad array of tourist offerings from Spain and beyond. The previous year saw a record attendance of 253,000 people, which included over 142,000 industry professionals dedicated to promoting their destinations to the world. With more than 7,500 journalists from 68 countries set to cover the event, the visibility for Fuerteventura and the municipality of Pájara is poised to reach new heights.
Pájara’s presence at FITUR 2020 is not merely about showcasing its beautiful landscapes or engaging in athletic events; it is a testament to the unified vision for Fuerteventura as an attractive, quality destination. This collaboration paves the way for exciting prospects in tourism, attracting visitors who are eager to explore the natural wonders and unique experiences that the island has to offer.
