Wego, the leading travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has embarked on an exciting new journey by partnering with Turespaña, Spain’s official tourism office. This strategic collaboration aims to showcase Spain’s diverse summer experiences, enticing travelers from the MENA region to explore the country’s rich tapestry of culture, gastronomy, coastal escapes, and vibrant lifestyle offerings.
The partnership seeks to position Spain as a premier summer destination for regional travelers who are in search of enriching experiences that blend relaxation with cultural immersion. Through targeted campaigns and engaging storytelling, Wego and Turespaña will illuminate the myriad ways travelers can experience Spain—from its iconic cities and stunning Mediterranean coastlines to its tranquil island retreats and authentic local communities.
Spain is a treasure trove of experiences waiting to be discovered during the summer months. Travelers can marvel at Antoni Gaudí’s architectural masterpieces while soaking in Barcelona’s lively beachfront atmosphere. In Madrid, they can delve into world-renowned museums, savor exquisite culinary delights, and enjoy the city’s vibrant rooftop culture. Meanwhile, Seville invites visitors to immerse themselves in its rich traditions and flamenco heritage. Beyond the urban landscapes, Spain beckons with sun-drenched shores in Málaga and Valencia, the natural beauty of Mallorca, and the luxurious energy of Ibiza.
The campaign will also shine a spotlight on Spain’s rich culinary heritage, lively summer festivals, charming coastal towns, and lesser-known regions. These areas offer travelers the chance to connect with local traditions, explore nature, and indulge in authentic Mediterranean experiences, all while avoiding the crowds that often accompany popular tourist spots.
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, expressed enthusiasm about Spain’s appeal to MENA travelers. He stated, “Spain continues to be one of the most sought-after destinations for MENA travelers, offering an exceptional combination of culture, leisure, gastronomy, and natural beauty. Through our partnership with Turespaña, we aim to inspire travelers to explore the many dimensions of Spain and discover experiences that resonate with their individual travel interests, whether they are seeking vibrant city breaks, coastal escapes, culinary journeys, or cultural exploration.”
As the demand for destinations that provide meaningful experiences alongside world-class tourism infrastructure continues to rise, Spain is well-positioned to attract travelers from across the region. Its excellent connectivity, diverse tourism offerings, and welcoming atmosphere make it an ideal choice for summer travel.
Carlos Ruiz González, Director of Spain’s Tourist Office (Turespaña) for the GCC, echoed this sentiment, stating, “Spain offers travelers an incredible diversity of experiences, from cultural landmarks and culinary traditions to beautiful coastlines and authentic local communities. Through our collaboration with Wego, we look forward to inspiring more travelers from the Middle East, in line with the claim of our latest marketing campaign ‘Think you know Spain? Think again’ to discover the richness of Spain and experience firsthand what makes our destination so unique throughout the summer season.”
This partnership reflects a shared commitment to promoting sustainable tourism growth and enhancing Spain’s visibility among travelers in the MENA region. By curating content, providing destination recommendations, and crafting inspiring travel experiences, Wego and Turespaña are making it easier than ever for travelers to explore, plan, and experience the best of Spain this summer.
