HiperDino Unveils Revamped SuperDino Lajares in Fuerteventura
This week, HiperDino, the leading grocery chain in the Canary Islands, proudly announced the completion of a significant renovation of its SuperDino Lajares store located in the picturesque island of Fuerteventura. After several months of construction aimed at modernizing the store’s appearance and fitting it into the contemporary image of HiperDino, the updated location is now open to the public.
Store Details and Features
SuperDino Lajares is strategically situated on Calle Coronel Latherta González Hierro in Lajares, part of the municipality of La Oliva. With a spacious area of 615 square meters, this supermarket has employed 25 staff members who are ready to cater to the community’s needs. The large footprint allows for a diverse product range and an enhanced shopping experience for customers.
Investment and Offerings
The renovation came with a hefty investment of €1.5 million, underscoring HiperDino’s commitment to quality and service. The store now features an impressive array of departments including charcuterie, butcher, fishmonger, fruit and vegetable sections, and bakery. Additionally, customers can explore a wine cellar, organic produce, gourmet items, a parapharmacy, and even a sushi corner, marking a significant expansion in product variety.
Operating hours are tailored for maximum accessibility: Monday to Saturday from 8:30 AM to 9:00 PM and Sundays from 9:00 AM to 3:00 PM, ensuring that locals and visitors alike can enjoy the conveniences of modern shopping.
HiperDino: A Market Leader
HiperDino stands as the premier grocery chain in the Canary Islands and is the only one that is entirely Canarian. Currently, it boasts 239 stores across the archipelago, offering more than 13,000 product references—with 40% sourced from local suppliers. This strong emphasis on local partnerships not only strengthens the community but also supports local economies.
In terms of employment, HiperDino is a powerhouse, having created over 8,500 jobs throughout the region. In 2022 alone, the chain contributed 2.50% to the Gross Domestic Product (GDP) of the Canary Islands, with its impact on employment representing 3.02% of the occupied population in the archipelago.
Online Shopping Experience
In addition to its physical presence, HiperDino extends its services through its online platform, hiperdino.es, covering seven of the eight Canary Islands. This online channel, established in 2015, allows customers to order from the full range of products offered in physical stores, with the convenience of next-day delivery. This modern shopping solution caters to customer lifestyles, enhancing convenience and accessibility.
Community Engagement
Beyond retail, HiperDino actively participates in social initiatives through the DinoSol Foundation, which engages in various charitable actions aimed at bolstering social and cultural development within the Canary Islands. The foundation places a special emphasis on community welfare, reflecting HiperDino’s commitment to its employees and the communities it serves.
Summary of Offerings and Impact
As HiperDino continues to grow, its commitment to enhancing the shopping experience through renovations like that of SuperDino Lajares highlights its vision for modern retail. With diverse product offerings, a focus on local sourcing, and initiatives aimed at community enhancement, HiperDino exemplifies a case study in successful regional retail strategies in the Canary Islands.
In a dynamic marketplace, HiperDino remains an influential player, committed to innovation, community support, and sustainability, ensuring it continues to meet the demands of its customers while fostering economic growth in the region.
