Meliá Hotels International Joins the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) has recently welcomed Meliá Hotels International as a Global Member, marking a significant milestone for both organizations. This partnership highlights Meliá’s commitment to sustainable tourism and its influential role in the global hospitality sector.
A Legacy of Excellence
Founded in 1956 in Mallorca, Spain, Meliá Hotels International has built a remarkable legacy over more than 70 years in the tourism industry. Headquartered in Palma de Mallorca, the company boasts a robust portfolio of over 400 hotels across 46 countries. This extensive international presence reflects Meliá’s dedication to growth and innovation in hospitality.
Diverse Offerings for Every Traveler
Meliá Hotels International operates nine distinct brands, including Gran Meliá Hotels & Resorts, ME by Meliá, and Paradisus by Meliá. This diverse range allows the company to cater to both leisure and business travelers, ensuring that every guest finds an experience tailored to their needs. Whether you’re seeking luxury, family-friendly amenities, or a vibrant nightlife, Meliá has something to offer.
Commitment to Sustainability
As a leader in sustainable tourism, Meliá Hotels International has earned recognition as Europe’s most sustainable hotel company by S&P Global. The company is dedicated to responsible growth, focusing on environmental protection, social impact, and digital transformation. This commitment not only enhances the travel experience but also creates long-term value for stakeholders.
Voices of Leadership
Gloria Guevara, WTTC President & CEO, expressed pride in welcoming Meliá Hotels International to the council. She emphasized the company’s unique ability to blend Mediterranean hospitality with a global perspective. Guevara noted that Meliá’s leadership in responsible tourism and innovation makes it a valuable voice within the WTTC community. The collaboration aims to accelerate the transition towards a more sustainable and inclusive travel sector.
Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, echoed this sentiment, highlighting the importance of public-private collaboration in achieving ambitious goals within the tourism sector. He believes that private companies have a crucial role in making a positive impact on society and the environment. Escarrer views the WTTC as an essential platform for guiding tourism policies and fostering a profitable, sustainable future for the industry.
About the World Travel & Tourism Council
The WTTC serves as the global authority representing the private sector of Travel & Tourism. Its members include the leaders of major travel and tourism companies, spanning hotels, airlines, airports, cruise lines, and more. The council works to promote sustainable growth in the sector by fostering collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the economic impact of tourism.
About Meliá Hotels International
Rooted in its Mediterranean origins, Meliá Hotels International has evolved into one of the world’s leading hospitality groups. Recognized as a Top Employer Large Enterprise for 2025, the company’s commitment to excellence, innovation, and responsible tourism is unwavering. With a strategic focus on sustainability, talent development, and digital transformation, Meliá continues to set benchmarks in the global hospitality industry, creating meaningful experiences for millions of travelers worldwide.
Through its diverse offerings and commitment to sustainability, Meliá Hotels International is poised to make a significant impact in the travel and tourism sector, further enhancing its reputation as a leader in the industry.
