From AI-powered jet lag apps to spa booking platforms, the wellness travel industry is quietly becoming one of the most exciting spaces in travel tech. Here’s what you need to know.
If you thought wellness tourism was just overpriced yoga retreats and green juice, think again. The sector is undergoing a serious transformation, and the data, deals, and innovations reshaping it are worth paying close attention to. Klook, for example, reported a 69% increase in visits for wellness and health experiences in 2024, with bookings doubling year-on-year.
Our latest report, The Wellness Stack (Volume 4 of the Online Travel Tracker series), maps the wellness tourism market while analyzing investment data, regional partnerships, and what’s coming next in wellness travel tech.
Download the full report here.
So, who’s building the infrastructure for this boom?
A handful of startups are racing to own this space. Kuala Lumpur-based Trambellir is arguably the most ambitious as it’s trying to build a global distribution system (GDS) for medical and wellness travel across 22+ countries. In late 2025, Japanese OTA Veltra signed an exclusive agreement with Trambellir, simultaneously staking a claim in the “wellness and beauty travel” segment.
On the booking platform side, GoWabi (Thailand) and Vacayou (USA) are carving out niches; GoWabi connects tourists with Bangkok spas and Phuket salons, while Vacayou is bundling wellness resorts and fitness experiences into a white-label tool called TripFusion. Meanwhile, Retreat Guru is playing a dual game by being a marketplace for users and SaaS for retreat operators.
What are the big OTAs doing about all this?
Not sitting still, that’s for sure. Traveloka partnered with Thailand’s Tourism Authority in early 2026 for a campaign spotlighting Northern Thailand’s wellness heritage. Think mineral hot springs, sound healing, and onsen baths, complete with 15% discounts and KOL-driven hotel-wellness bundles. Klook, meanwhile, hosted a dedicated Wellness Weekend in Singapore in February 2025.
But here’s where it gets really interesting.
The report digs into the emerging crossover between wellness tech and wellness hospitality, and it’s a good indication of how the wellness trend is growing. IHG’s InterContinental is handing guests complimentary access to Timeshifter, a personalized anti-jet lag app. Private aviation company VistaJet has a science-backed in-flight sleep program, one that also covers pets. And SHA Wellness Clinic in Spain and Mexico is giving guests a Whoop wearable as part of their executive health program, interpreting biometric data to shape daily treatment schedules.
Wondering how Asia’s largest mental health platform fits into a luxury resort brand? Or which Indian wellness chain just received a $13M+ backing from a major travel giant with plans to expand into the Middle East and Southeast Asia?
Download the full report to get the complete picture – market analysis, investment data, partnership breakdowns, and what’s coming next in wellness travel tech.
