HiperDino: A Beacon of Quality and Convenience in the Canary Islands
HiperDino has carved a niche as a leader in the food sector in the Canary Islands, particularly recognized for its affordability. According to the Organización de Consumidores y Usuarios (OCU), it’s the chain with the highest number of low-cost stores. Recently, the company made headlines with its significant investment of €1.9 million to renovate its establishment located in the Centro Comercial El Campanario in Corralejo, Fuerteventura. This refurbishment is not just an upgrade of facilities but a reflection of HiperDino’s commitment to providing superior shopping experiences for its customers.
A Modern Shopping Experience
The newly renovated HiperDino spans an impressive 1,157 square meters and embraces modernity with open, accessible spaces and energy-efficient designs. Customers can enjoy a broad array of products, including an extensive selection of renowned brands and high-quality fresh items—all at competitive prices. The store layout features wide aisles and spacious areas, ensuring a comfortable shopping experience that accommodates all customers.
Enhanced Offerings and Services
One of the standout aspects of the revamped HiperDino is its enriched product offerings. This new format incorporates dedicated sections for organic and gourmet products, meeting the increasing demand for health-conscious and premium options. Additionally, key areas such as the fruit and vegetable section, delicatessen, butcher, seafood, and bakery have been remodelled, enhancing both the aesthetic appeal and functionality of the store.
Among the most exciting innovations is the introduction of a wine cellar with a sommelier service, which caters to wine enthusiasts looking for expert guidance. Furthermore, a specialized perfumery with assisted service adds a layer of luxury to the shopping experience, differentiating HiperDino from typical supermarket chains.
Customer-Centric Services
HiperDino understands the importance of convenience for its customers, which is why the store operates daily from 08:00 AM to 10:00 PM, allowing shoppers ample time to visit. To enhance the overall shopping experience, the store provides additional services such as complimentary Wi-Fi, home delivery options, and free parking, making it easy for customers to integrate grocery shopping into their busy schedules.
A Commitment to Local Economy
HiperDino’s influence extends beyond mere retail. As the only 100% Canary Island-based chain in the region, it boasts 229 stores and offers over 11,000 product references. Notably, about 3,000 of these references come from local suppliers, showcasing the brand’s dedication to supporting the local economy. This commitment helps stimulate growth in the region, reinforcing HiperDino’s status as a community cornerstone.
Online Shopping Convenience
In an age where digital shopping is increasingly popular, HiperDino has ensured it remains relevant through its online platform, launched in 2015. The website, hiperdino.es, features all products available in their physical stores, with the added benefit of next-day delivery for online purchases, enhancing customer convenience significantly. This service allows consumers to access their favorite products without the need to physically visit a store.
Collaborative Ventures and Community Focus
In addition to the traditional supermarket format, HiperDino has expanded its brand through DinoShop convenience stores, thanks to a strategic partnership with the bp network of gas stations. This innovative approach allows customers to access essential groceries seamlessly while refueling or on the go.
HiperDino’s commitment to social responsibility shines through its foundation, Fundación DinoSol, which engages in various initiatives aimed at fostering social and cultural development in the Canary Islands. By paying special attention to its employees and community members, HiperDino continues to exemplify corporate citizenship in action.
Employment Opportunities
With 38 employees currently working at the Corralejo store, HiperDino also plays an integral role in job creation within the region. The company’s growth and expansion contribute positively to the local job market, providing livelihoods and career opportunities for many.
In sum, HiperDino’s recent investments and innovations signify a broader dedication to enhancing the shopping experience while supporting local communities and economies across the Canary Islands. With a focus on quality, affordability, and customer care, HiperDino continues to set a benchmark in the retail sector.
