WTM London 2023: Fuerteventura’s Commitment to Sustainable Tourism
As the World Travel Market (WTM) kicks off in London next week, Fuerteventura’s Tourism Board is gearing up to showcase its robust strategy aimed at enhancing air connectivity and promoting sustainable tourism. This effort is particularly vital, given the current landscape of international travel post-pandemic.
Focus on Air Connectivity
Over the past two years, Fuerteventura has made significant strides in improving its regular air connectivity. This development is not just meant to benefit the tourism sector but also the locals. The newly established routes provide a vital link for residents, ensuring affordable travel options for all. According to recent forecasts, winter 2025/26 is expected to witness a 4.7% increase in regular air connectivity. This is a commendable achievement, especially considering the challenges the island faced just two years ago, when a decline in tourist numbers was largely attributed to inadequate flight options.
Diversification of Markets
Diversifying tourism markets is a key objective for Fuerteventura. The island’s Tourism Board is prioritizing its positioning as a welcoming and attractive destination for segments like wellness, gastronomy, and marine tourism—areas that pose minimal environmental impact. This approach not only enhances the island’s competitiveness but also attracts tourists who prioritize sustainability and environmental respect. The goal is to ensure job creation, revenue generation, and an expansive profit margin for the local economy.
Reviving Scandinavian Tourism
In the short to medium term, the immediate focus is on reviving Scandinavian tourism, which experienced a significant downturn over the past three years. Positive news on the horizon includes anticipated returns from this market starting in November. The traditional markets remain stable, presenting an optimistic outlook amid the prevalent uncertainties globally.
Commitment to Sustainability
Sustainability is the cornerstone of Fuerteventura’s tourism strategy. The island aligns itself with the recently approved “Spain Tourism 2030” strategy, a comprehensive plan aimed at transforming national tourism into a more sustainable, balanced, and inclusive model. Central to this transformation is placing residents at the forefront of tourism policies, acknowledging that the local community is not just a backdrop for visitors but a key stakeholder in the tourism experience.
Addressing Social Inequality
However, challenges remain. The disparity between economic growth and improved quality of life for residents has sparked serious discussions. Reports of increasing poverty and inequality in the Canary Islands are particularly alarming, undermining the notion that tourism’s success automatically leads to social betterment. This acknowledgment is fostering a collaborative approach aimed at reassessing social contracts and ensuring that the benefits of tourism are more equitably distributed.
The Cabildo, the island’s governing body, made a conscious decision to freeze tourism budgets for three years, redirecting resources to essential infrastructure that supports public services. This decision illustrates a commitment to managing tourism in a manner that prioritizes community welfare.
Economic Impact of Tourism
The tourism sector plays a pivotal role in Fuerteventura’s economy. As of this year, over 52,000 jobs in the service industry are linked directly to tourism. The total revenue generated by the industry surpassed three billion euros last year, with approximately one billion euros remaining in the local economy. High occupancy rates, exceeding 90% in hotels, further underline the industry’s resurgence post-COVID, pointing to a positive economic contribution.
Fair Distribution of Wealth
The question remains: how can the wealth generated by tourism be better redistributed? The answer lies in understanding tourism as a medium for leisure, connection to nature, and memorable experiences. Prioritizing the quality of life for both residents and visitors will ensure a sustainable and enriching tourism landscape.
Discussion on Tourist Tax
Lastly, the ongoing conversation surrounding a tourist tax, championed by the PSOE party, is gaining traction. Many European tourists are accustomed to contributing to local infrastructure and conservation efforts through such fees. Advocating for a tourism tax in Fuerteventura aligns with the need to maintain and enhance the island’s essential services and natural beauty.
With WTM London approaching, Fuerteventura is not just presenting itself as a tourist destination; it is positioning itself as a model for sustainable tourism that prioritizes the well-being of its residents, the environment, and the economic resilience of the island.
